Inside Plume et Bille: A Parisian Boutique Where MOVA Globes Shine

Paris—a city famed for romance, iconic landmarks, and timeless style—is also home to hidden gems like Plume et Bille. This refined boutique specialises in high-end pens, accessories, and distinctive gifts, attracting executives, collectors, and design lovers alike.

We spoke with Brigitte Courson, the boutique’s owner, about her passion for retail, her eye for visual merchandising, and how MOVA Globes have become a centerpiece of her store.

A Parisian Boutique with a Personal Touch

“I bought the shop five years ago, and I love it – and the people!” – Brigitte Courson

Brigitte has created a warm, inviting retail environment filled with charm and personality. Every detail—from the curated product selection to the thoughtful displays—reflects her passion and commitment to delivering a memorable customer experience.

The Art of the Window Display

Brigitte’s window displays are designed to captivate passersby and draw them into the store.

“I always create beautiful window displays at the front of my shop with a certain theme, so people will stop and admire them. I always include MOVA Globes – many people stop, watch them turn, and then come in to ask how they work.”

MOVA Globes aren’t just decorative—they’re conversation starters.

“MOVA Globes are ‘woah’ gifts – and my customers say the same!”

Building Customer Relationships Through Curiosity

Brigitte uses storytelling as a powerful tool to connect with customers.

“I start by telling people that the globes are magic – that there are magic waves in the shop! That story becomes the beginning of a new relationship with a new customer.”

By turning product explanations into engaging stories, she creates memorable interactions that often lead to lasting customer relationships.

Favourite MOVA Globe Design

“My favourite design is the 6” Jet Black and Silver MOVA Globe. I always recommend it as an office decoration – it’s very modern and fits beautifully on sleek glass desks.”

Brigitte highlights the globe’s modern aesthetic and its appeal as a stylish yet calming addition to professional spaces.

Creating an Immersive Retail Experience

The boutique is thoughtfully designed to mimic real-life office environments.

“My shop is quite large, and I’ve arranged desks throughout so customers can visualise how to decorate their own workspaces. I always tell them how peaceful it is to watch MOVA Globes in motion.”

This immersive setup allows customers to imagine how MOVA Globes would look in their own spaces, enhancing the overall shopping experience.

Visit Plume et Bille

If you’re visiting Paris, stop by:

Plume et Bille
38 Rue de l’Arcade
75008 Paris, France

The boutique is also featured in curated lists of the best pen shops in Paris, making it a must-visit destination for design enthusiasts.