Crystal Magic: A Store That Truly Enchants

Some shops merely catch your attention—Crystal Magic completely enchants you. Nestled in the scenic Arizona cities of Sedona and Flagstaff, this beloved boutique has become a destination for those seeking an immersive, meaningful shopping experience. With shelves filled with crystals, metaphysical tools, unique gifts, and now MOVA Globes, Crystal Magic offers a tranquil escape where every item tells a story.

We spoke with Jessica Garnello (Flagstaff Manager) and Wendy Hillyer (Sedona Manager) to explore the charm of Crystal Magic, its evolution over the years, and why MOVA Globes have become a customer favourite.

About Crystal Magic

Jessica (Flagstaff Manager)

Crystal Magic has been family owned for 32 years. We started the crystal store in West Sedona first, and two years later opened our downtown Flagstaff location. From the beginning, we’ve been a New Age crystal store, constantly striving to offer the latest and greatest gifts, jewelry, and books. We carry over 300 types of gems and minerals at the highest quality and best prices.

Wendy (Sedona Manager)

The Sedona store opened in 1984 as a small futon and crystal shop. Over time, it has evolved—we no longer sell futons, but we now offer one of the best selections of crystals and minerals in the country. We also carry books, music, body care items, candles, and unique gifts like MOVA Globes.

Why Sedona and Flagstaff?

Jessica

We opened in Sedona first because it’s known as the New Age Capital of the World. It attracts people from all over who appreciate the beauty of crystals. Flagstaff made sense as well, being the gateway to the Grand Canyon. Both cities offer stunning natural beauty—from Sedona’s red rocks to the world’s largest Ponderosa pine forest.

Wendy

Sedona is a very open-minded and spiritual community. We aim to provide tools that support people on their personal and spiritual journeys.

Discovering MOVA Globes

Jessica

I first saw a MOVA Globe on a friend’s desk and immediately thought it was the neatest thing. I knew right away we had to carry them in our store—they’re absolutely beautiful.

Customer Reactions to “Magic”

Jessica

When I tell customers it’s powered by magic, they usually give me a funny look! But I love explaining how they work because they’re so unique and fascinating.

Wendy

We tell customers that all the time! One of my favorite moments was watching a customer interact with a globe— he would move closer and farther away, noticing how it reacted. When I told him it was “magic,” his face lit up like a child’s. He and his wife ended up taking one home.

Favorite MOVA Globes

Jessica

My favorite is the Antique Cassini White. I love the colors, map details, and routes. I also really like the Satellite View with Gold Lettering —it feels very elegant and works in any space.

Wendy

My favorites are the Antique Cassini Green, Mars, and Constellations. They’re like having your own little world or universe—so cool!

The Store Experience

Jessica

Our stores offer an ethereal experience centered around crystals, new age spirituality, and eastern philosophy. We strive to stock products that feel rare and unlike anything else. One of my favorite things is hearing customers say, “This is the coolest store I’ve ever seen!”

Wendy

We work hard to make sure customers feel welcomed the moment they walk in. We don’t hover, but we’re always ready to help. Our team is very knowledgeable, and we create a calming environment with music and thoughtful service.

Final Thoughts

People truly love MOVA Globes—they feel magical and fit perfectly within our stores.

If your travels take you to Arizona—whether visiting the Grand Canyon, exploring Red Rock State Park, or stopping through Sedona—be sure to add Crystal Magic to your list. With its wide range of products, welcoming atmosphere, and stunning selection of MOVA Globes, you’re sure to find something memorable.